https://my.ebook5.net/Yokumoku_1969/brandbookEN/

# Brand Book/EN

## Page 01
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## Page 02
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ThetownislocatedintheArcticCircleandapproximately800kmnorthofSweden'scapital,Stockholm.There,surroundedbyforestsandlakes,nestedinmajesticnaturalsurroundings,isasmallbutbeautifultownthatlooksstraightoutofthepagesofanillustratedbook.ThenameofthetownisJOKKMOKK.Hereyouwillfindrustic,home-madesweetslovinglymadebyhand,togetherwithheartwarminghospitality.Magnificentnature,handmadesweetsandheartwarminghospitality.ascinatedbythenameofthetown,rhythmic,gentleandmysterious-sounding,wesimplifieditsspellingto“YOKUMOKU”tomakeiteasiertoreadforJapanesepeopleandadopteditasthenameforourcompany.

## Page 03
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Thebasicsofmakinggoodconfectioneryandcookiesaresincerityandhandcraft.Confectionerypossessesthemysteriouspowerofmakingpeoplesmile.Ourfounder,NoriichiFujinawa,startedmakingconfectioneryafterthewar,despitehowdifficultitwastosecuretherawingredients.Theconfectioneryhewholeheartedlycreatedbroughtsmilestothefacesofhishungrycustomers.Suchshowsofjoyconvincedhimtodevotehislifetoconfectionerymaking.Wepourourheartandsoulintooursweets,asweimaginethejoyonthefacesofthosewhowillenjoyourcreations.Thisisthespiritwithwhichwe’veapproachedconfectionerymakingsinceourfounding.

## Page 04
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Creatingaworldwithfullofsmilesbydeliveringdelicioustaste.Westronglybelievethatdelicioussweetswillinvariablybringsmilestopeople'sfaces.ConnectingpeopleThreeconceptswecherish:Oursweetsbringyouclosertofamilymembers,lovedones,friends,thepeopleyoucareaboutandeventhepeopleyouwillonlymeetinthefuture.Inanerawhenpeopleembracethemostdiversevalues,YOKUMOKU’sconfectioneryisattheserviceofwhoeverwantstoconveytheirfeelings.PursuingthebestharmonyTherawmaterialsofallthingsdeliciousarecarefullyselectedingredientsandlovingcare.Andsometimesevenoriginaldevicesspeciallymadeforthesweetstheyaredesignedfor.Aboveindividuality,wetreasuretheharmoniouscombinationofallcomponentscomingtogethertocreatethemostdeliciousconfectionery.Creatingwhat’sneverbeendoneSinceitsfounding,YOKUMOKUhasfacedmanydifferentobstacles.Afterall,creatingunprecedentedsweetscomeswithunprecedentedchallenges.Andyetwebelievethat,invirtueofhavingovercomesuchchallenges,oursweetsareespeciallyqualifiedtobringsmilestopeople'sfaces.

## Page 05
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Makingconfectioneryisacreation,notaproduction.Richflavor,crispyandlighttexture,sodelicatetheymeltinyourmouth.OurCigare®istheendresultofalongjourneyinpursuitofsomethingthatdidnotexist,dottedwithinnumerablefailures.Thedough,madewithcopiousamountsofbutterandlightlybaked,isextremelydelicate.Ourconcernwasthatitwouldbedifficulttomass-produceanddeliverthemtoourcustomerswithoutbreakingthem.Andthen,apaintingwecasuallycameacrosssuggestedapossiblesolution……whatifwejustrolledthemup?Overwrappingthethindoughmakesthemlesslikelytobreakandalsocreatesauniquetexture.

## Page 06
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TinboxesfilledwithmemoriesliketreasurechestsplayanotherimportantroleintheYOKUMOKUstory.Alongwiththeconfectionery,anotheruniqueYOKUMOKUfeaturewhichprovidescustomerswithmanyfondmemoriesareourtinboxes.Designedtobe“gentle,soft,warmandluminous”theyaremadetolooklikeworksofart.Sincetheirdesignhasevolvedseveraltimesovertheyears,thetinboxesevokedifferentmemoriesineachgenerationofcustomers.Whatarethetinboxesthatholdyourfondestmemories?

## Page 07
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Inthecompanyofagreatvarietyoffriends.YOKUMOKU'sconfectioneryissomuchmorethancookies.Atthe“BlueBrickLounge”cafeattachedtoourAoyamaflagshipstore,youcanenjoyoriginalcakesandafternoontea.Allrolleduplikethat,wouldn’tyouagreethatitlookslike…well,aCigare®?WealsotookonthechallengeofmakingconfectioneryusingHachijofruitlemonsfromtheislandofHachijojima.Wehavealsobeguntoincorporatenature’sbountyintosweetsandhaveestablishedclosebondswithgrowers.Thepassionthatgrewbymakingcookiesisnowreflectedinallthedifferentconfectionerywemake.

## Page 08
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Deliciousnessthattranscendsborders.“Creations”inspiredbyour“imagination.”Ourconfectioneryissincerelymadeusingspecialingredientsandbakingtechniques.Weimagineeachoneofthemcrossingtheocean,beingtransportedacrosscountriesandculturestobehandedasagifttolovedones,astheirfaceslightupwithasmile…YOKUMOKUwillcontinuetoletits“imagination”workatserviceof“creation”,makingconfectionerythatbringpeopletogetherallovertheworld.

## Page 09
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“Thankyou!”“Forgiveme!”“Congratulations!”“Allthebesttoyou!”YOKUMOKUconfectioneryconveysawiderangeoffeelingsandemotions.Fromparentstochildren,grandchildrentoo!Yesterday,todayandtomorrow!OurhopeisthatYOKUMOKU'sconfectionerywillneverceasetocreatenewsmiles!

## Page 10
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## Page 11
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